Vietravel, a big travel company in Vietnam, and the Republic of Korea (RoK)’s Gyeonggi province are cooperating to attract MICE tourists from Vietnam to the Northeast Asian nation.
Partnership formed to draw Vietnamese MICE travellers to RoK
They signed a memorandum of understanding on the partnership in Ho Chi Minh City on April 1st. This is part of activities to attract more Vietnamese people who take the occasion of either meetings, incentives, conferences or events (MICE) to travel to the RoK.
Accordingly, Vietravel will help to handle local administrative procedures and offer more MICE tours that include Gyeonggi as a destination.
MICE tourist destinations
The company reports that it provided Republic of Korea tours for more than 12,000 holiday makers last year, including some 5,000 MICE tourists.
In 2012, 11.1 million foreign tourists visited South Korea, making it the 20th most visited country in the world, up from 8.5 million in 2010. Due to Hallyu, South Korea welcomed more than 12 million visitors in 2013 with 6 million tourists coming from China alone.
The RoK has become one of the top MICE tourist destinations in the world with a number well-known places of interest, high-end restaurants and hotels, major shopping malls, and big professional fair and exhibition venues.