The Vietnam Administration of Tourism (VNAT) plans to establish a representative office in Japan to attract more tourists from this promising market.
VNAT has signed a memorandum of understanding (MoU) on boosting tourism promotion with the aim of encouraging Japanese tourists to visit the S-shaped country.
In recent years, Japan has become a key market for Vietnam’s tourism sector. Nearly 500,000 Japanese tourists arrived in Vietnam in 2011, ranking third among the country’s largest tourism markets.
The Southeast Asian country expects to receive one million Japanese visitors in 2015 after the establishment of a VNAT representative office in Japan, which is among the activities marking the 40th anniversary of Vietnam-Japan diplomatic relations.